Brazilian fintech brands Orlando soccer stadium with its mark.

TLDR: Brazilian fintech Inter&Co has acquired the naming rights to the Orlando City SC and Orlando Pride soccer teams’ stadium, renaming it Inter&Co Stadium. This makes Inter&Co the first Latin American financial institution to own the naming rights of a major stadium in the US. The partnership is significant because it aligns with the growing popularity of soccer in the US, particularly with the forthcoming World Cup. The cost-effective marketing opportunities associated with soccer in Latin America were a strategic choice for Inter&Co, which plans to connect with Orlando’s diverse population through their shared love for the sport. The financial terms of the deal were not disclosed, but Inter&Co will have the opportunity to co-brand financial products with the teams and offer perks such as lounge access and cash-back rewards. The company also plans to launch financial education programming in the community.