TLDR:
A study conducted by DBS Bank India and CRISIL reveals that women in India prefer to invest in fixed deposits (FD) and savings accounts. The study indicates that 51% of women’s funds are allocated to FD and savings accounts, followed by gold (16%), mutual funds (15%), real estate (10%), and stocks (7%). The study also highlights that women who have dependents are more likely to allocate 10-29% of their income to investments.
The study also found that 47% of women make financial decisions on their own, demonstrating a growing trend of financial independence among women. Additionally, the study examines how women use different banking and payment channels and found that the use of UPI for online shopping is more prevalent among younger women (25-35 years old).
The study shows that financial decision-making trends vary based on factors such as age, affluence, regional context, and family and employment situations. For example, women in Chennai are found to be more confident in making financial decisions, while women in Coimbatore show lower levels of independence in financial decision-making.
Key points:
- Women in India prefer to invest in fixed deposits and savings accounts, followed by gold, mutual funds, real estate, and stocks.
- Approximately 43% of married women with dependents allocate 10-29% of their income to investments.
- 47% of women make financial decisions on their own.
- Younger women between the ages of 25 and 35 prefer to use UPI for online shopping.
- Financial decision-making trends vary based on factors such as age, affluence, regional context, and family and employment situations.
